Matt Roche | Marketing

Clients are the most important thing to any business. Without them, you won’t have a business. Dealing with clients can be very difficult though. There is often talk of ‘problem clients’ and ‘clients who don’t understand’. This is especially true in the online environment because so many elements are intangible and also because so much of the work done online is still not really understood by many; especially if they work in a very traditional industry that doesn’t rely on technology as much.

However, it is often the case that a good client evolves into a problem client because they haven’t had something explained to them properly.

I read a very insightful article about this ‘problem client’ business earlier. The post highlighted the importance of clearly explaining things with salient, concise points and required actions.

Transparency really is the key; and constructing clear and salient points so your clients don’t have to decipher your jargon.  As soon as someone doesn’t understand something they will immediately take offence and think that they’re being patronised.

I’m certainly going to consider things from a client’s perspective in the future. If your client thinks that you are being as open and clear as possible, they will undoubtedly come back because they will see it as the easiest option. And after all, everyone wants things to be easy – especially things that they’re not that comfortable with in the first place.